Strategic analysis and market mapping
Ask the right questions and analyse the answers in the right way
Every organisation needs to understand emerging market trends, and its products’ position in the product lifecycle, to ensure development and marketing funds are invested in the right place and at the right time.
We undertake targeted and bespoke market analysis. Using in-depth interviews and surveys with high-level healthcare professionals, we gain valuable market insights to guide our clients’ strategy over the short, medium and longer term.
The Illuminatis methodology and approach:
- Each project has its own carefully designed research strategy to ensure success
- Access to large global healthcare professional panels, who are certified for market research
- Skilled interviewers with expertly crafted question sets designed to identify key insights
- Emerging themes/hypotheses are tested in real time as part of our adaptive interview process
The resulting output:
- Discovery of detailed market trends and healthcare professional behaviours
- Identification of emerging medical consensus in the direction of future patient treatments or pathways
- Comprehensive reports with actionable insights
