Strategic analysis and market mapping

Ask the right questions and analyse the answers in the right way

Every organisation needs to understand emerging market trends, and its products’ position in the product lifecycle, to ensure development and marketing funds are invested in the right place and at the right time.

We undertake targeted and bespoke market analysis. Using in-depth interviews and surveys with high-level healthcare professionals, we gain valuable market insights to guide our clients’ strategy over the short, medium and longer term.


The Illuminatis methodology and approach:

  • Each project has its own carefully designed research strategy to ensure success
  • Access to large global healthcare professional panels, who are certified for market research
  • Skilled interviewers with expertly crafted question sets designed to identify key insights
  • Emerging themes/hypotheses are tested in real time as part of our adaptive interview process

The resulting output:

  • Discovery of detailed market trends and healthcare professional behaviours
  • Identification of emerging medical consensus in the direction of future patient treatments or pathways
  • Comprehensive reports with actionable insights
  • Global Medical Director, Denmark

    Thank you so much, this was exactly what I needed.

  • CMR Effectiveness Manager, UK

    Thank you so much for delivering on this non-traditional project and in so little time – a lot of great information for us.

  • Executive Director Medical Affairs Strategy and Operations, USA

    Thank you for understanding exactly what we were trying to achieve. You came up with a clever solution that worked.

  • Global Medical Affairs

    Fascinating rising stars list; your methodology clearly works.